Bespoke paper provides the perfect colour match for ghd
A bespoke paper, sourced by luxury packaging specialist Pusterla Pollards, has enabled ghd to create presentation boxes that exactly match the colour of its seasonal limited edition ‘Warm Pewter’ hair dryer and styler. The Warm Pewter look is inspired by precious metals and jewel tones and ghd wanted presentation packs with the same colour to maximise on-shelf impact and create a point of differentiation for these special products. However, initial printing trials were not su