New and improved fashion packaging for Oh Polly
As an online retailer, Oh Polly’s packaging is a crucial part of its e-commerce strategy. Back in February 2020, the company had its first meeting with the Smurfit Kappa team as it was up against several issues with its current packaging. The first was that the print quality varied greatly – meaning that the boxes arrived showing different shades of the core brand Pantone colour. The company was keen to ensure that the packaging was uniform, as it showcases brand continuity.