Incorporating sustainability and provenance into branding has been key to changes being made at luxury drinking chocolate manufacturer Cocoa Canopy, with the help of compostable packaging provider Futamura.
Consistent growth has seen the company move from hand packing its products into film bags and selling at food and gift fairs, to a new film and automated bagging line that continuously packs the product, ready to stock supermarket shelves.
As an early adopter of NatureFlex, a cellulose film made by the manufacturer Futamura, Cocoa Canopy’s forward thinking is getting it noticed within its competitive market – when the company discussed future listings with Waitrose, the supermarket was greatly encouraged by Cocoa Canopy’s exploratory approach to alternatives to conventional plastic packaging routes.
NatureFlex film handles differently to conventional plastics, so in order to be certain its bagging machinery was compatible with the new substrate, the chocolate specialist worked closely with its suppliers. Ably assisted by engineers from both Futamura and the bagging machinery company, BW Flexibles, a solution was found that enabled Cocoa Canopy to manufacture at speed and meet demand from its growing customer base.
Based in Wigton, Cumbria, Futamura supplies renewable and compostable film for the food industry. Its sustainability credentials are in perfect synergy with Cocoa Canopy’s – the brand’s cocoa beans are from sustainable farming communities and it supports the Rainforest Alliance programme.
Cocoa Canopy is the only UK drinking chocolate company to offer crafted chocolate beads designed to be melted into milk or water for an in-home experience of luxurious hot chocolate that can be enjoyed anywhere, hot or iced. The brand is in an excellent position to capitalise on the growth in the premium hot chocolate category, which has been boosted by an increasing interest in hot chocolate stations, and a wide choice of convenient consumer hot chocolate makers.
The company recently re-staged to encompass its values across all platforms: product, packaging and marketing – all designed to reflect the ethos of the company and provenance of the product. The partnership with Futamura will help Cocoa Canopy achieve its expansion goals – it needed to explore new, automated packaging options as although the UK remains its key market, contacts made in the US show buyers there are increasingly focused on renewables and sustainable packaging.
Emma Wilson, business development manager at Cocoa Canopy, said: ‘Sustainability is about the journey and not the destination. Cocoa Canopy has always been about the provenance but, until we refreshed our brand, it wasn’t talked about and wasn’t mentioned on the packaging. Being kind to the planet is not just about business, I want to work for a pioneering company that my future grandchildren can be proud of.’
Managing director Nav Notay added, ‘Futamura has been very supportive on our journey. Particularly when finding a solution for the bagging machinery, it has been with us every step of the way, working with the engineers to get us exactly where we need to be.’
Futamura sales and marketing manager Andy Sweetman, said, ‘We are delighted that our NatureFlex films are part of Cocoa Canopy’s packaging solution, complementing the company’s ethical values. Not only are the films derived from readily renewable cellulose, sourced from responsibly managed plantations, they are also fully certified for home and industrial composting after their use.’
For a start up or small company, NatureFlex film is an ideal solution, offering reliability, flexibility and on shelf stability. Futamura has the knowledge and passion to help companies grow, supporting packaging choices that are sustainable and responsible.
Cocoa Canopy - https://www.cocoacanopy.co.uk
Futamura - http://www.futamuragroup.com/en/
Waitrose - https://www.waitrose.com
BW Flexibles - https://www.bwflexiblesystems.com
Rainforest Alliance - https://www.rainforest-alliance.org