The idea behind this conceptual piece for Happy Ghost old rum is of a ghost that first made an appearance in 1916, who has been spotted in recent years on the shelves of liquor stores. To create this character, the design uses a deep indentation at the bottom of the bottle and adds a pair of ghostly eyes to it, whilst the glass creates a dark fog and mystical atmosphere. We love it.
Pavla Chuykina - https://www.linkedin.com/in/pavla-chuykina-b5810771/
Pentawards - https://www.pentawards.com/2020/en/page/home
Happy Ghost rum video - https://www.youtube.com/watch?v=QHp-fqk7RpI