‘Proactive health seekers’ are a collective of Gen Z and Millennial urban dwellers, often with high or disposable income, who prioritise health more than other generations. They are also the hottest target group for many contemporary brands right now, and the audience for a new Dole wellness product designed by 1HQ. This new brand is ‘The Secret Nature of Fruit’ (TSNoF). 1HQ worked with Dole Sunshine Company to create and craft the new supplement brand ‘The Secret Nature of

Premium Spanish beer brand Estrella Galicia has secured a nationwide listing with Sainsbury’s and launched into 336 stores nationwide. The listing will showcase the brand’s new visual identity and more sustainable packaging through 4 x 330 ml packs and 660 ml bottles of Cerveza Lager. The new sustainability measures adopted include a 12% reduction in bottle glass, thereby preventing almost 10,000 tonnes of waste during the production process each year, as well as the use of F

A young British designer has won the 2021 O-I: Expressions Design Awards with an entry inspired by old Norse legends. The awards challenged young designers to create innovative and appealing brands in glass which tackled a very real issue faced by spirits owners – how to convey both premium brand cues and enhanced sustainability. Rebecca Edwards, who works for Hunter Luxury Packaging, received her award at the Packaging Innovations Show in London. Her design created a drinks

Flexible packaging specialist Parkside has revealed details of its new collaboration with tea company, Bird & Blend. The sustainability focused project sees the creation of a new range of innovative compostable packaging for Bird & Blend's range of loose tea. The eco friendly packaging, designed and developed by Parkside, uplifts the sustainability credentials of Bird & Blend's diverse array of award winning loose tea products. Operations director at Bird & Blend, Matt Hendon

Pollard Boxes has created a range of exclusive limited edition gift boxes for luxury British skincare brand Elemis, which are being sold in the recently opened boutique in Harrods. An essential part of the brief was that the boxes delivered stand out presentation packaging for these premium luxury products while providing a sustainable pack format, being fully recyclable and containing no plastic, foam, or magnets. Each box and lid – designed by Sibling & Co, with structural

BellaGiada, a new name in the market for the design and supply of highly innovative and exquisite packaging solutions for leading global brands, has recently created standout packaging for a limited edition single malt from renown Dublin based distiller, Pearse Lyons. Entitled the Liberties Lantern, the luxury pack is modelled on the actual Pearse Lyons’ distillery – the renovated St James’ Church and its signature glass spire, located in the centre of Dublin’s historic whisk

Swiss milk processor, Emmi, alongside multinational food packaging and global leading packaging company, Tetra Pak, have launched a new augmented reality (AR) connected experience accessed via its smart packaging. Created in partnership with digital experiences studio, Appetite Creative, the AR enabled experience looks to encourage healthy, happy and positive lifestyles among customers. Designed for Emmi good day by Tetra Pak, the new sleeker Tetra Stelo Aseptic 1000 packagin

The Label Makers’ impressive track record of providing leading spirits brands with striking, stand out labels continues, as it works with Spirit of Manchester Distillery to launch a new spiced botanical rum called One-Eyed Rebel. More known for its core gin range, this has been the distillery’s first foray into the rum category, which is set to grow by 9% in the UK this year, with flavoured and spiced rums being the biggest growth drivers. In creating the distiller’s vibrant

Paula’s Choice has been disrupting the beauty industry for years, boasting smart, results driven formulas and transparency throughout the brand to ensure that customers are well informed about their choices. For the past few years, Paula’s Choice has been trading with Smurfit Kappa Benelux, with excellent results. In February 2021, the company partnered with third party logistics provider Walker’s Logistics, which helped it to navigate UK sales – both from the Paula’s Choice

Chivas Brothers is the Scotch whisky business of Pernod Ricard and has an award winning portfolio of some of the world’s best known and revered single malt and blended Scotch whiskies. It is a long standing partner of Smurfit Kappa Composites, and the two companies have collaborated for many years on innovative packaging that enhances the brands and its sustainability credentials. This latest project demonstrates how a strategic partnership approach delivers ongoing value thr

Smurfit Kappa Food Contact Packaging provides some advice... Consumers are becoming more sustainable: a YouGov survey concluded that a huge 69% of respondents thought that companies should be required by law to create environmentally friendly packaging – even if it meant them paying more for the goods. Meanwhile, the same survey found that 46% of people actually feel guilty about the amount of plastic they currently buy. And while on the whole the nation has focused on plasti

Determined to deliver a sophisticated take on make at home recipe boxes, e-commerce brand Wild Radish pours a love of good food into everything it does. Launched during the Covid lockdowns, the boxes are designed to bring a touch of luxury to the market, slowing down and emphasising the joy of cooking, not just eating. Of course, from an e-commerce packaging perspective, that presents a problem. A more everyday brand can take a few dents in its boxes, or ingredients thrown to

pladis, the global snack company behind some of the UK’s most loved and iconic brands, has been on a mission to substantially reduce its environmental impact by updating the packaging of various products to more ecological alternatives. This is part of the company’s sustainability agenda, which reflects its commitment to making all its packaging recyclable, reusable or compostable by 2025. Most recently, pladis has made steps forward to move toward more paper based solutions

The first lockdown in March 2020 was certainly a surprise – and a hurdle – for Niche Cocktails, which had just launched a canned cocktail business. The original goal had been to sell in the trade space, marketing to pubs and hotels so its drinks could be sold in bars. Stay at home orders obviously put this on hold. Not to be deterred, the founders decided to pivot the business, shifting their attention to the D2C consumer space – especially as drinking at home was on the rise

Community Playthings create quality wooden toys and furniture for nurseries and primary schools. They required quality presentation boxes to house their beautiful wooden toys and spoke with Denmore Press about what could be achieved. Denmore used a wood inspired material to reflect their brand and built a hinged lid over a paperboard box with a magnetic closure using Winter & Co's Napura Khepara Walnut, a thermoreactive board that looks like wood. They even gave the logo an e

MOTH (Mix Of Total Happiness) is one of the latest canned cocktail brands to emerge from Greater London. MOTH has the goal of turning any preconceived idea about canned drinks on its head. It has recently celebrated the launch of a range of ready to drink (RTD) cocktails. In December 2020, Samuel Hunt, co-founder of MOTH, got in touch with Saxon Packaging for some bright and bold, 12 x 150 ml shelf ready packaging (SRP) boxes for the exclusive launch into Waitrose stores acro

Long Tail Mixers is an award winning British brand that focuses on mixers for dark spirits and is the brainchild of two lifelong friends who both share a passion for ‘the darker side of spirits’. Back in August 2020, co-founder Alex Jolliet got in touch with Saxon Packaging to produce three luxury gift packaging solutions, after being referred by existing clients, El Rayo Tequila. Each gift box needed to house a branded highball glass, as well as two featured 50 ml bottles of

Eden Mill has recently re-packaged its Love Gin miniatures range in new 5cl bottles. The distinctive and bespoke glass packaging, created by Croxsons, complements Eden Mill’s existing 70cl and 50cl Love Gin bottles, launched last year. Available in various flavours, the miniatures are currently being used for two types of four pack recyclable gift boxes, the distiller’s virtual tastings and seasonal promotions. Eden Mill is Scotland’s first single site distillery and brewery,

CCL Label has launched Cantastic a new type of aluminium can packaging that offers maximum hygiene and ideal marketing possibilities for promotions. ‘This new packaging product is all about connection and protection – it guarantees maximum cleanliness from production to the point of sale in supermarkets, convenience store or petrol stations, were cans are often openly displayed in an unprotected environment to catch the attention of the consumer. With Cantastic, the cans are

Northern Monk is no stranger to premium beer packaging, having shown time and time again its recognition for the value of the unboxing experience. Over the years, it has commissioned many extraordinary packaging designs to accommodate products, all with the aim of creating remarkable brand experiences for customers. In November 2020, Northern Monk contacted Saxon Packaging for a luxury gift packaging solution for its new limited edition ‘Heaven Chocolate Box’ – a luxury gift