Paula’s Choice has been disrupting the beauty industry for years, boasting smart, results driven formulas and transparency throughout the brand to ensure that customers are well informed about their choices. For the past few years, Paula’s Choice has been trading with Smurfit Kappa Benelux, with excellent results. In February 2021, the company partnered with third party logistics provider Walker’s Logistics, which helped it to navigate UK sales – both from the Paula’s Choice

Chivas Brothers is the Scotch whisky business of Pernod Ricard and has an award winning portfolio of some of the world’s best known and revered single malt and blended Scotch whiskies. It is a long standing partner of Smurfit Kappa Composites, and the two companies have collaborated for many years on innovative packaging that enhances the brands and its sustainability credentials. This latest project demonstrates how a strategic partnership approach delivers ongoing value thr

Smurfit Kappa Food Contact Packaging provides some advice... Consumers are becoming more sustainable: a YouGov survey concluded that a huge 69% of respondents thought that companies should be required by law to create environmentally friendly packaging – even if it meant them paying more for the goods. Meanwhile, the same survey found that 46% of people actually feel guilty about the amount of plastic they currently buy. And while on the whole the nation has focused on plasti

Determined to deliver a sophisticated take on make at home recipe boxes, e-commerce brand Wild Radish pours a love of good food into everything it does. Launched during the Covid lockdowns, the boxes are designed to bring a touch of luxury to the market, slowing down and emphasising the joy of cooking, not just eating. Of course, from an e-commerce packaging perspective, that presents a problem. A more everyday brand can take a few dents in its boxes, or ingredients thrown to

pladis, the global snack company behind some of the UK’s most loved and iconic brands, has been on a mission to substantially reduce its environmental impact by updating the packaging of various products to more ecological alternatives. This is part of the company’s sustainability agenda, which reflects its commitment to making all its packaging recyclable, reusable or compostable by 2025. Most recently, pladis has made steps forward to move toward more paper based solutions

The first lockdown in March 2020 was certainly a surprise – and a hurdle – for Niche Cocktails, which had just launched a canned cocktail business. The original goal had been to sell in the trade space, marketing to pubs and hotels so its drinks could be sold in bars. Stay at home orders obviously put this on hold. Not to be deterred, the founders decided to pivot the business, shifting their attention to the D2C consumer space – especially as drinking at home was on the rise

Community Playthings create quality wooden toys and furniture for nurseries and primary schools. They required quality presentation boxes to house their beautiful wooden toys and spoke with Denmore Press about what could be achieved. Denmore used a wood inspired material to reflect their brand and built a hinged lid over a paperboard box with a magnetic closure using Winter & Co's Napura Khepara Walnut, a thermoreactive board that looks like wood. They even gave the logo an e

MOTH (Mix Of Total Happiness) is one of the latest canned cocktail brands to emerge from Greater London. MOTH has the goal of turning any preconceived idea about canned drinks on its head. It has recently celebrated the launch of a range of ready to drink (RTD) cocktails. In December 2020, Samuel Hunt, co-founder of MOTH, got in touch with Saxon Packaging for some bright and bold, 12 x 150 ml shelf ready packaging (SRP) boxes for the exclusive launch into Waitrose stores acro

Long Tail Mixers is an award winning British brand that focuses on mixers for dark spirits and is the brainchild of two lifelong friends who both share a passion for ‘the darker side of spirits’. Back in August 2020, co-founder Alex Jolliet got in touch with Saxon Packaging to produce three luxury gift packaging solutions, after being referred by existing clients, El Rayo Tequila. Each gift box needed to house a branded highball glass, as well as two featured 50 ml bottles of

Eden Mill has recently re-packaged its Love Gin miniatures range in new 5cl bottles. The distinctive and bespoke glass packaging, created by Croxsons, complements Eden Mill’s existing 70cl and 50cl Love Gin bottles, launched last year. Available in various flavours, the miniatures are currently being used for two types of four pack recyclable gift boxes, the distiller’s virtual tastings and seasonal promotions. Eden Mill is Scotland’s first single site distillery and brewery,

CCL Label has launched Cantastic a new type of aluminium can packaging that offers maximum hygiene and ideal marketing possibilities for promotions. ‘This new packaging product is all about connection and protection – it guarantees maximum cleanliness from production to the point of sale in supermarkets, convenience store or petrol stations, were cans are often openly displayed in an unprotected environment to catch the attention of the consumer. With Cantastic, the cans are

Northern Monk is no stranger to premium beer packaging, having shown time and time again its recognition for the value of the unboxing experience. Over the years, it has commissioned many extraordinary packaging designs to accommodate products, all with the aim of creating remarkable brand experiences for customers. In November 2020, Northern Monk contacted Saxon Packaging for a luxury gift packaging solution for its new limited edition ‘Heaven Chocolate Box’ – a luxury gift

Smurfit Kappa has announced the launch of a new packing system for its sustainable TopClip product, a paper based replacement for plastic shrink wrap that bundles beverage multi-packs. This packing system, which is designed for smaller businesses and brands, comes after the launch of the high speed machine with KHS last year. This now completes the portfolio of Smurfit Kappa’s end to end solutions for TopClip, ensuring it is suitable for beverage companies of all sizes. The l

Creative agency Sea has designed the packaging for start up cosmetics brand Please & Thank You, using luxury recyclable materials from Fedrigoni. Inspired by British nature and craftsmanship, the agency created a brand identity reflective of the nation’s quintessential politeness and quirky humour. Fedrigoni paper was selected for its full recyclability and premium quality, complementing the naturally eco friendly, vegan and cruelty free nature of the soaps. Bryan Edmondson,

Impactful labels by The Label Makers have helped created a premium look for rum brand, Lost Years – a debut collection of four unique rum blends from independent rum house, Cane & Able. Sourced from leading Caribbean and Latin American distilleries, inspiration for the Lost Years brand has its roots in marine conservation, with an inspirational story centred on supporting one of the region’s most celebrated and endangered creatures, sea turtles. Backed by its partnership with

Luxurious colour co-ordinated packaging from rigid box specialist Pollard Boxes is helping to establish brand image and identity for the latest advanced hair dryer from ghd. The Pollards box provides high impact packaging that maximises visual communication between ghd and its consumers to deliver a clear statement about the hair dryer in terms of both its technical performance and aesthetic appeal. The quality of the materials, the snug fitting lid and familiar ghd foil bloc

Congratulations to Pavla Chuykina, a senior agency design director from Melbourne, Australia, on winning the first ever Platinum Award for Professional Conceptual work given by the Pentawards. The idea behind this conceptual piece for Happy Ghost old rum is of a ghost that first made an appearance in 1916, who has been spotted in recent years on the shelves of liquor stores. To create this character, the design uses a deep indentation at the bottom of the bottle and adds a pa

Every autumn in Mexico they celebrate 'El Día de los Muertos' or 'The Day of the Dead' bringing families together to remember their deceased relatives and Constellation Brands wanted to make use of this in the marketing for Victoria, Mexico's oldest beer, bringing the worlds of print and digital together through the imaginative use of AR, or augmented reality, on the beer bottle labels. Created by Chicago-based packaging design agency Upshot working with their AR partner Groo

What with Covid and the stresses and strains of modern living we all need a little support system sometimes, and looking back at an idea from 2018 we think it might be time to rekindle this little gem... For a limited time in Terminal C of Philadelphia Airport during the 2018 holiday season travellers could pick up a Popeyes 'Emotional Support' Fried Chicken Box. This box contained a three-piece Chicken Tender combo meal and had great packaging too! The boxes were designed b

London based global luxury brand Burberry is committed to building a more sustainable future so is adjusting its value chain to move towards a more circular business model. In partnership with James Cropper's CupCycling initiative they have recycled more than 58 million coffee cups into packaging for boxes and bags so far. The luxury brand has committed to ensuring all of its consumer packaging is reusable, recyclable or compostable by 2025. So far 40% of Burberry’s new paper