Congratulations to Pavla Chuykina, a senior agency design director from Melbourne, Australia, on winning the first ever Platinum Award for Professional Conceptual work given by the Pentawards. The idea behind this conceptual piece for Happy Ghost old rum is of a ghost that first made an appearance in 1916, who has been spotted in recent years on the shelves of liquor stores. To create this character, the design uses a deep indentation at the bottom of the bottle and adds a pa

If you had to market tomatoes and package various different tomato based products, how would you make them stand out on the shelf? Well, when it comes to packaging design, innovation and storytelling, Backbone Branding agency didn’t hold back. In their latest packaging concept for 'Tomacho' tomato sauces, they've created an entire world of characters based around the brand name and the personalities tied to the product. The Armenian product and packaging design agency have ev

Make Peace is a hypothetical line of conceptual craft beers dedicated to Human tolerance. “When you make peace with yourself, you make peace with the world” is a quote by Maha Ghosananda. He was a revered Cambodian Buddhist monk who served as the Patriarch of Cambodian Buddhism during the Khmer Rouge period and post-communist transition period of Cambodian history. This project is a message of love and unity, a stretched-out hand to a global culture of tolerance, equality and

Canadian design agency Monarque use the power of simplicity to elevate branding and this is perfectly illustrated by the Noté earbud design concept from Corinne Pant, one of their designers. The Noté earbud packaging is an environmental and economical alternative for this traditionally over-packaged product. Forsaking the use of glue or plastic, the earbuds are simply wrapped around a single piece of printed cardboard to suggest musical notes on the packaging. Simple, stylish