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  • David.PackagingSolutions

New 100% rPET bottle for new sustainable luxury water brand

A new luxury artesian mineral water is being packaged in a bottle using exclusively 100% recycled PET (rPET) bottles, manufactured by Berry Global.

Neue Water has been consciously conceived for today’s modern, on the go lifestyle. As well as its recycled content, the ergonomic flat shape of the bottle enables it to fit easily into pockets, bags and seatback storage in planes and trains. Equally important, the bottle’s sturdy construction makes it suitable for refilling for multiple use, and it can be recycled at its end of life.

Berry’s technical expertise and its longstanding experience in using recycled plastic were both critical in realising the original design concept from Neue Water’s founder Michael Lowers. The flat shape challenged the injection stretch blow moulding (ISBM) process for traditional PET bottle manufacture, and the company successfully adapted the technology in order to accommodate the new design.

The attractive bottle shape also features an uninterrupted convex window on one side, that magnifies the label area for the six limited edition artist labels to deliver an eye catching product on shelf. The artwork will continue to change around the fashion seasons. The inaugural collection features six vibrant one of a kind prints by Berlin based artist Studio Raaad.

‘In launching Neue Water, we are improving the carbon impact of the historical packaging materials for mineral waters,’ said Michael Lowers. ‘Our water allows consumers to hydrate consciously on the go, with a bottle that uses no new plastic and is recyclable. In this way, we are championing the move to a more circular economy.

‘Bringing the bottle design concept to life was not easy, but the team at Berry rose to the challenge and have been hugely supportive throughout the project. The end result is brilliant – a fantastic looking bottle that perfectly combines style with sustainability.’

Neue Water is drawn from one of only two artesian wells in Denmark, which is renowned for a soft, rounded flavour. It is bottled just metres away from the source, enabling a low impact production. In the months since its launch, the water sold out within its first week at Harrods, and won multiple awards.

‘The case for using 100% rPET for our bottles is incontrovertible,’ concluded Michael. ‘We needed a company like Berry with the skills and determination to make it happen. Together, we were able to produce a functional and stylish bottle that matches today’s lifestyle perfectly in terms of both its convenience and sustainability.’

Neue Water -

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