Walking the walk...
Johnnie Walker whisky will be available in the paper bottle, made from sustainable pulp, from early 2021. The bottle has been created through a new partnership with venture management company Pilot Lite and their launch of a new sustainable packaging company, Pulpex Ltd.
'We’re proud to have created this world first*. We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly ground-breaking. It feels fitting that we should launch it with Johnnie Walker, a brand that has often led the way in innovation throughout its 200 years existence.' said Ewan Andrew, Chief Sustainability Officer, Diageo PLC.
Pulpex Ltd has developed it's scalable paper-based bottle designed and developed to be 100% plastic free and expected to be fully recyclable. The bottle is made from sustainably sourced pulp to meet food-safe standards and will be fully recyclable in standard waste streams. The technology will allow brands to rethink their packaging designs, or move existing designs into paper, whilst not compromising on the existing quality of the product. They intend to produce a variety of plastic-free, single mould bottles that can be used across a range of liquid products.
#Diageo #Unilever #PepsiCo #PilotLite #Pulpex #PaperBottle #PlasticFree #Paper #Bottle #Glass #Whisky #JohnnieWalker #Sustainble #Pulp #Environmental #Branding #Design #Packaging #Recyclable #Green #PackagingSolutions
Diageo - https://www.diageo.com
Unilever - https://www.unilever.com
PepsiCo - https://www.pepsico.com
Pilot Lite - https://www.pilotliteventures.com
Pulpex - https://www.pulpex.com
Johnnie Walker - https://www.johnniewalker.com/en-gb/