The new series of labels on PepsiCo's premium bottled water brand LIFEWTR again supports culture, art and the artists who created it.
Designed by PepsiCo Design & Innovation in the USA, from Series 1, above, promoting contemporary artists from the UK, through Series 2, all female artists, below, each series is changed several times throughout the year with about 20 million bottles hitting the shelves of each design.
Each limited edition series raises awareness around a cultural anchor that is relevant to society and features the work of artists working in that space.
Focusing on ‘Diversity in Design’ for Series 6, (above) the brand highlighted how diverse perspectives can enhance our collective cultural experience through the work of Ji Won Choi, Jamall Osterholm, and Daniel Cloke. These three emerging international artists use design as a medium to express diverse backgrounds, share original perspectives, and inspire positive change. Through an ongoing partnership with the Council of Fashion Designers of America (CFDA), these young designers were able to show their collections during New York Fashion Week.
PepsiCo - https://www.pepsico.com
PepsiCo Design - http://design.pepsico.com
Art of LifeWTR - https://artolifewtr.co.uk/en-gb/home/series/1