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  • David.PackagingSolutions

The circular economy is 58 million coffee cups better off thanks to Burberry and James Cropper.

Updated: Oct 5, 2020

London based global luxury brand Burberry is committed to building a more sustainable future so is adjusting its value chain to move towards a more circular business model. In partnership with James Cropper's CupCycling initiative they have recycled more than 58 million coffee cups into packaging for boxes and bags so far.

The luxury brand has committed to ensuring all of its consumer packaging is reusable, recyclable or compostable by 2025. So far 40% of Burberry’s new paper packaging material is made from recycled coffee cups, aligned with the company’s ambition to build a more sustainable future. The paper, from James Cropper plc based in Kendal, Cumbria, is also fully recyclable and certified by the Forest Stewardship Council (FSC).

Burberry has also made changes to reduce its plastic footprint in its transit packaging. Further to its commitment to the Ellen MacArthur Foundation’s New Plastics Economy initiative in 2018, Burberry will introduce new transit hangers made from a bio-based compostable alternative and is switching its garment bags to a compostable PHA blended material.

Ellen MacArthur Foundation -

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