Pollard Boxes stir up a Winter Storm for Glenfiddich
In the premium drinks sector, brand image is everything and on-shelf presentation is critical in attracting both new consumers and repeat purchasers. The design of the box, both visually and in providing a tactile experience, is crucial and can help set a drink apart from its rivals – so it’s important to get it just right.
In designing the packaging for Glenfiddich Winter Storm, Pollard Boxes were asked to create a frosty feel to the pack. By applying 3 layering processes which included using a silver metallic pantone, followed by a flat satin silver foil and adding a blind emboss to a thick, fibrous, tactile paper, they achieved that all important effect which looks and feels fantastic.
Glenfiddich - https://www.glenfiddich.com
Winter Storm on amazon - https://www.amazon.co.uk/Glenfiddich-Winter-21Years-Scotch-Whisky/dp/B07C52ZFXQ
Pollard Boxes - https://www.pollardboxes.co.uk