pladis boosts sustainability through fully recyclable EnviroCan
pladis, the global snack company behind some of the UK’s most loved and iconic brands, has been on a mission to substantially reduce its environmental impact by updating the packaging of various products to more ecological alternatives. This is part of the company’s sustainability agenda, which reflects its commitment to making all its packaging recyclable, reusable or compostable by 2025.
Most recently, pladis has made steps forward to move toward more paper based solutions – its Mini Cheddars and Cheeselets ranges now use Sonoco’s EnviroCan with paperboard end. Cracker Crisps and Mini Twiglets are also set to use EnviroCan later this year.
‘Sonoco’s EnviroCan with paperboard end meets the recycling requirements of the UK, which is great for our brand and the consumer, who can have peace of mind when disposing of the packaging in household waste recycling bins,’ said Christopher Owen, marketing controller at pladis UK&I.
‘We are using this new, innovative product from Sonoco for the summer launch of our Mini Cheddars and Cheeselets caddies, helping our customers to tap into the ‘big summer nights in’ from the comfort of their own homes. In September, we will be utilising EnviroCan for our customer’s favourite festive caddies, which include Mini Cheddars, Treeslets and Twiglets.
‘We feel these occasions present the perfect opportunity to utilise EnviroCan with paperboard end. The container is made with recycled, recyclable and renewable paper fibres — making it a responsible choice from the beginning to the end of its lifecycle – perfect for what we are looking to achieve as a brand, and it helps consumers make a more sustainable snack selection.’
He concluded, ‘Moving to Sonoco’s EnviroCan solution is part of our wider mission to make our packaging easier to recycle. This is integral to our sustainability agenda, which illustrates our commitment to making our packaging more sustainable and is one of many great strides we have made in this area already.’
Pladis - https://www.pladisglobal.com
Sonoco - https://www.sonoco.com