Stewart Brewing created a specialist gin as an homage to George Forrest, a famous Scottish botanist. The Collector Gin was created using a selection of seven locally-grown botanicals near to George’s old home and it was really important for the product story that the ingredients be explained and why the combination worked so well together. This needed to be done in the label.
'Our product has an interesting brand story, inspired by a local plant hunter George Forrest, the peel and reveal label fit perfectly to showcase his story in a unique and engaging way. It helped us to get a lot of information on the bottle rather than a leaflet which would just been thrown away' commented Stewart Brewing,
'We we’re inspired by another beer label design we had seen, (peel and reveal) and thought that approach would work well. Once we found out that CS Labels were the manufacturer, we decided to reach out'.
'Label space is always limited. Depending on the design, often high volumes of text aren’t suitable, both in terms of the artwork and label shape and size. It's why a peel and reveal lable was the perfect solution. As a craft gin, the feel of the label was almost as important as the look. Stewart Brewing were keen to give texture to the label. We looked at the design and proposed a Tintoretto Gesso material for the top layer to give texture and a raised tactile varnish on elements of the artwork to make the colours really pop and draw attention. The combination worked beautifully!' said CS Labels.
The front label has a combination of materials to create a 2-page, 3-page-view, peel and reveal label with a specialist adhesive used for drinks bottles. The Tintoretto Gesso Fedrigoni Paper top layer was embellished with a matt, tactile, raised varnish. All layers were printed in full colour with a matt laminate finish by CS Labels on a Xeikon digital press.
With peel and reveal labels or any type of embellishment you can add value. Often used on labels for premium products, the consumer will have an indication of quality based on the presentation. By utilising multiple layers on the label, it actually delivers a cost saving, negating the requirement for additional paraphernalia. This added-value solution delivered everything together.
Stewart Brewing - https://www.stewartbrewing.co.uk/brewery/gin
The Collector Gin - https://www.stewartbrewing.co.uk/item/203/StewartBrewing/The-Collector-Gin.html
CS Labels - https://www.cslabels.co.uk
Xeikon - https://www.xeikon.com/en
Fedrigoni - https://www.fedrigoni.co.uk