Northern Monk is no stranger to premium beer packaging, having shown time and time again its recognition for the value of the unboxing experience. Over the years, it has commissioned many extraordinary packaging designs to accommodate products, all with the aim of creating remarkable brand experiences for customers.
In November 2020, Northern Monk contacted Saxon Packaging for a luxury gift packaging solution for its new limited edition ‘Heaven Chocolate Box’ – a luxury gift pack to be brought to market for the festive season.
This took the form of a double sided litho printed gift box designed to hold four canned products and associated branded material, whilst reflecting the brand identity.
‘This festive season, we released the Northern Monk Heaven Chocolate Box, a curated selection of four beers that aimed to recreate classic chocolate flavours. The design draws nostalgic inspiration from our favourite Christmas confectionery boxes, containing multiple moments of joy, with a real emphasis on luxury and indulgence,’ said Fay Hunter of Northern Monk.
The brewer devised two CMYK artwork designs, of which one was the external litho print along with the design for the litho printed interior. ‘The aim of the packaging is to draw the customer into the drinking experience from the moment they see the box. Upon opening it, they get the full heavenly reveal in all its golden glory. No chocolate box would be complete without printed tasting notes on the inside, to guide you on this decadent stout journey. We chose a double sided printing process for our Heaven Chocolate Box, as we wanted to create a unique, memorable experience for our customers,’ said Fay.
After confirming the chosen design, it was passed over to the in-house design team at Saxon Packaging, so they could start looking into which material, paper grade, print solution and overall packaging design structure would be best suited. It stipulated a kraft liner with B fluting, with the correct lamination grade sheets to work in conjunction with the litho printing processes.
The interior litho printed design had the further embellishments of gloss lamination and spot UV to create a luxuriously smooth texture and a visual contrast against the colours used in the packaging artwork.
To ensure product protection during the rigors of transit, and to add an extra dimension to the product presentation, this particular beer packaging design incorporated a bespoke litho printed internal fitting which included all the additional luxury print embellishments. Together, the amalgamation of these print processes and additional touches and features within the design, gave the Heaven Chocolate Box a luxury look and feel.
‘We are very happy to have helped Northern Monk again achieve a great design on its packaging, consistent with the brand overall look and feel, pushing the limits to what can be achieved with double litho printed beer packaging,’ said Mike Impson, sales director, Saxon Packaging Ltd.
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Northern Monk - https://northernmonk.com
Saxon Packaging - https://www.saxonpackaging.co.uk