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James Cropper launches 100% recycled collection for premium packaging

For more and more brands, being able to demonstrate the social and environmental impact of their products is becoming a pre-requisite. With this in mind, specialist papermaker James Cropper has launched a new collection of papers for premium packaging, including an option with the ultimate 100% post consumer waste recycled fibre. 

The Rydal Packaging Collection, whose name is inspired by a small village and water in the Lake District, best known as the home of the poet William Wordsworth, addresses the need for sustainable papers for retail packaging that do not compromise quality or beauty. As well as offering 100% post consumer waste recycled, the range also includes options for 40% post consumer waste recycled and 100% fresh fibre from responsible forestry sources. 

The recycled qualities in the collection include James Cropper’s innovative CupCycling fibre, sourced from used coffee cups. With 175 years of papermaking heritage, James Cropper created the world’s first technology to upcycle used coffee cups. This post consumer fibre stream gives a second life to a valuable resource and is designed with circular economy principles at the core. 

Tricia Hartmann, packaging lead at James Cropper, commented: ‘While beauty and functionality have always been expected of luxury products, today’s consumers also insist they are environmentally and socially responsible. 

‘Those same high standards applied to the product itself, now also extend to the entire supply chain, including the packaging. The Rydal Packaging Collection was created to directly answer this need while safeguarding the beauty of premium paper and ensuring a variety of application possibilities for brands.’

Engineered to provide a natural and tactile feel, the new collection is suitable for folding boxes, shopping bags and box covering applications and ensures outstanding print performance and converting characteristics.

Currently available for production and to order in large format sheets for sample dummies and print tests, the collection includes three shades of white and three shades of black. There is also an option for bespoke colours and textural finishes as part of James Cropper’s Tailor Made service.

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