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Good Things go to Horse for their new beer can design

Design studio #horse_studio has created the brand identity and packaging for #goodthingsbrewingco, a new Sussex based company with a goal to build the world’s most sustainable brewery. Horse created a core icon which conveys the brand’s products, a linear, graphically styled bird, whose tail feathers mimic an ear of barley. This is paired with a soft colour palette on a textured Matt paper label for a natural and tactile feeling.


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