One of the keys to making a brand meaningful and unique is it's packaging design. This can make all the difference in turning a quality innovative product into a very successful one.
Eden Mill have been brewing beer and distilling gin and whisky since 2012. The St. Andrews based company has a history in the spirits industry reaching back to 1810 and they pride themselves on their personal touch, in both their whisky and gin.
Croxsons, a leading UK glass bottle manufacturer, was enlisted to produce a unique bottle that was easily identifiable as Eden Mill. Previously their gin collection was bottled in ceramics, but they wanted to move to a glass bottle for a more sophisticated look. Although they had previously been advised that glass would be problematic, Croxsons was able to work closely with Eden Mill, finding a solution that achieved their goal.
As you can see from the case study above, Eden Mill were taken on the full end-to-end customer journey with Croxsons; through design, closure and container options, screen printing label information, and market ready logistics. Eden Mill’s vision for a new bespoke bottle became a reality.
Eden Mill - https://www.edenmill.com
Croxsons - https://www.croxsons.com
Commentaires