Croxsons’ new glass packaging for Eden Mill extends to miniatures
Eden Mill has recently re-packaged its Love Gin miniatures range in new 5cl bottles. The distinctive and bespoke glass packaging, created by Croxsons, complements Eden Mill’s existing 70cl and 50cl Love Gin bottles, launched last year. Available in various flavours, the miniatures are currently being used for two types of four pack recyclable gift boxes, the distiller’s virtual tastings and seasonal promotions.
Eden Mill is Scotland’s first single site distillery and brewery, crafting gin, whisky and beer. Last year, it opted to change the packaging of its stylish pink Love Gin from ceramic to glass in response to trade and consumer feedback. The next phase in the brand’s development was to change its existing miniature range, packaged in glass bottles with swing-stopper closures, to the new bespoke glass packaging.
In creating the miniatures, Croxsons ensured that the glass bottles retained the crystal cut dimple effect of their larger siblings, thereby maintaining ties into Eden Mill’s heritage of St Andrews and golf and replicating the style of bottle previously used on the Eden Mill distillery site back in the 1800s. A metal ROPP closure finishes the look.
‘Our original miniatures with swing-stopper closures looked great, but the manual labour of producing the miniatures in our old bottle format was so time consuming and labour intensive. With changes to our production capabilities, the miniature bottles now suit our bottling plant and help create supply chain efficiencies,’ said Tony Kelly, co-owner of Eden Mill.
‘Croxsons provided a glass packaging solution that fully extends across the Love Gin range. It not only helps reinforce our heritage in a striking and stylish way, it also provides some beneficial production and sustainability benefits. Customers love the look of them, and when going to purchase a full sized bottle they can see the link between the whole range. As it is a bespoke bottle, there is a wow factor when customers get our miniatures.’
Eden Mill - https://www.edenmill.com
Croxsons - https://www.croxsons.com