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Black Eyed Peas collectors boombox with AR

Los Angeles based retail packager Bay Cities contacted Swanline Group to help them deliver the European requirement of a new global promotional campaign.

Greg Tucker, chairman and CEO of Bay Cities, was aware of Swanline’s reputation and capabilities, and when facing a complex project knew they were the supplier to partner with. Swanline regularly facilitate supply solutions for overseas customers when it is too inefficient to supply from their own plants. With the ability to manage a project from design through to print and distribution, or dovetail any supply chain solution, the company could be called upon to support multi-country projects. 

Greg commented, ‘Little did Bay Cities know that the campaign launch was to begin in Europe; first in the UK and then onto the continent. Bay Cities contacted Swanline to help in the manufacturing and distribution of the package. Woven into the packaging artwork was an AR (Augmented Reality) tag that would release a Black Eyed Peas topical experience.’

Bay Cities designed and built a replica of a boom box into the package design that contained a collector’s jacket to commemorate the launch of the Black Eyed Peas concert series. Using complementary screen and digital print techniques to achieve the perfect finish, the seamless distribution of identical product manufactured by the two companies was successfully delivered across the globe within the target period.

Nick Kirby, CEO Swanline Group, commented: ‘When Greg Tucker contacted us about the Boom Box we were able to instantly rise to the challenge with a robust solution using complementary digital and screen processes to exactly mimic the US version. Whilst the deadlines were tight, Swanline is used to reacting to such demands. Swanline stepping in to save the day is what we do best, and we were proud to be associated with such a high profile requirement.’

Swanline Group -

Black Eyed Peas. -

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