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Avery Dennison launches recycled direct thermal paper labels

Avery Dennison has introduced rDT, a recycled post consumer waste direct thermal paper label. Direct thermal (DT) paper is a popular material due to its ease of use, high print speed, high image resolution, and wide range of compatible printers.

‘We have seen a sharp rise in demand for sustainable direct thermal solutions, especially in the logistics and e-commerce space,’ said Vincenzo Palumbo, product manager direct thermal paper at Avery Dennison. ‘That such a widely used material didn’t have a recycled option available showed a big gap in the market, and we are excited to introduce rDT to meet the clear demand for sustainable labels as well as push the labelling industry towards more regenerative practices.’

rDT is a BPA free, FSC certified direct thermal uncoated paper that contains post consumer recycled waste. The material’s performance is on par with standard DT paper, including visual appearance, conversion, printability, and barcode readability.

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