Getting kids to try on new shoes isn't away easy but Hamburg based design agency Gürtlerbachmann GmbH came up with an eye-catching idea for Gortz in Germany.
They created kids shoe boxes, lovingly designed as bird characters, with the shoelaces simply transformed into colourful small worms in the birds beaks.
Each design represents a native German bird, including the tit, chaffinch and blackbird, which children can play with and customers are encouraged to collect. The aim of the eye-catching design was to increase customer frequency to the sales area for children's shoes, as well as promote the Görtz store card.
The shoelace bird-boxes certainly stand out in-store, injecting fun, colour and creativitiy into the customer's shopping experience.
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Gortz Shoes - https://www.goertz.de
Gürtlerbachmann GmbH - https://www.guertlerbachmann.com/en/