They created kids shoe boxes, lovingly designed as bird characters, with the shoelaces simply transformed into colourful small worms in the birds beaks.
Each design represents a native German bird, including the tit, chaffinch and blackbird, which children can play with and customers are encouraged to collect. The aim of the eye-catching design was to increase customer frequency to the sales area for children's shoes, as well as promote the Görtz store card.
The shoelace bird-boxes certainly stand out in-store, injecting fun, colour and creativitiy into the customer's shopping experience.
Gortz Shoes - https://www.goertz.de
Gürtlerbachmann GmbH - https://www.guertlerbachmann.com/en/