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Smurfit Kappa unveils innovative new portfolio for online beverage market

Smurfit Kappa has launched a new range of ‘eBottle’ packaging solutions for the rapidly growing online beverage and liquids market. The new portfolio includes a variety of sustainable solutions for single and multi-pack products, including the Rollor bottle pack, BiPack, and Pop-up insert.

The surge in e-commerce due to the Covid-19 pandemic is evident across all sectors and the beverage market has also seen a significant impact. In particular, online sales for alcoholic beverages has increased by 34% in Europe driving a demand for sustainable, durable and consumer friendly packaging that protects the product during shipment.

Key challenges for the beverage e-commerce channel are product damage, sustainability, consumer experience and the ability to accelerate growth using the right packing processes. Consumer research carried out by Smurfit Kappa also shows consumers are continuing to push for higher standards.

The research found:

  • Over two thirds (69%) of consumers prefer paper based packaging.

  • Over half (59%) of consumers want the parcel to be easy to open.

  • One in 10 consumers will reconsider re-ordering in the case of damage.

Commenting on the announcement, Arco Berkenbosch, vice president innovation and development at Smurfit Kappa Europe, said: ‘Our new eBottle product range offers beverage businesses a suite of fit for purpose and bespoke packaging solutions which address the key challenges for their e-commerce channel. The innovative range, combined with our focus on e-commerce processes, supply chain and consumer experience, have all contributed to increased sales and greater efficiencies for our customers.’

Smurfit Kappa also offers a host of automated solutions to optimise packaging processes in addition to the eBottle range. The launch of this new product portfolio is the latest addition to its range of Better Planet Packaging, designed to be more sustainable and coming from a renewable and recyclable raw material. Businesses are already benefitting in the alcoholic beverage segment.

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