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  • David.PackagingSolutions

Raise your glass

Well known for its innovative ranges for food and beverage brands, Croxsons is now expanding its glass expertise into the home and beauty sector.

For nearly 150 years, family owned Croxsons has offered the best choice of glass bottle containers, closures and decoration to both national and international customers, based on strong ethics, quality and sustainability. Now, to complement its existing core business to international food and beverage brands, leading glass packaging firm Croxsons has launched a home and beauty division, giving customers here the opportunity to make packaging solutions even more outstanding. The move builds on sustained business growth and will see the company provide single source packaging solutions for brands in this sector, including candles, reed diffusers, perfumes, cosmetics and personal care.

Expertise and ability

The Surrey based business already supplies a broad base of clients ranging from the smallest start ups, to the largest multinational, with glass packaging and closure solutions. A Queen’s Award for Enterprise winner, Croxsons’ ongoing relevance is founded on the value the company places on nurturing business relationships and the breadth and completeness of its offering – a ‘family of packaging’ defined by providing single source, multi-choice glass packaging and closure expertise.

Commenting on the new venture, Croxsons’ chairman, James Croxson, said: ‘The launch of our home and beauty division has been on the cards for some time now. Given our glass packaging expertise, global connections and ability to provide stand out primary packaging solutions, we firmly believe that we are well placed to provide brands in this sector with an unrivalled and engaging customer journey.’

Attracting attention

The diverse nature of glass enables products to be transformed with colourful and contemporary packaging that really catches the eye and makes every product feel special. As Croxsons states, ‘Every home and beauty project is unique, the style of decoration and closure

you choose can make all the difference to your brand image. From extending your product’s shelf life to simply attracting attention, our bespoke home and beauty designs not only provide a clean finish, but also add a touch of luxury’.

To oversee this exciting new initiative, the company has recruited Amanda Pritchard as a national sales manager. A trained packaging technologist, Amanda brings over 15 years of beauty packaging experience to the role.

‘I am delighted to be heading up our move into the home and beauty sector,’ she said. ‘The fact that Croxsons has a complete product offering is a major selling point and I am looking forward to building on this with current contacts and using it to develop new relationships. Given our expertise, we are looking to concentrate mainly on bespoke solutions, with some standard products featuring bespoke decoration.’

The company has also recently launched a new e-commerce section on its website ( where customers can purchase a range of closures. Tim Croxson, COO, commented; "The launch of the e-commerce site gives our customers the added flexibility of being able to order closures to suit their own timeframe, as and when their schedule demands."

Starting with crowns, Croxsons will be adding twist-off closures too.

The e-commerce offer will also mean a reduction in minimum order, which will allow more customers to benefit from its wide UK held stock.

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