Lull only sell their mattresses online and needed some great new packaging to help them jump off of the websites shelf. To do this they needed great packaging design and to find it, they created and publicised an open design competition.
With 95 entries bringing new concepts from 24 designers working all around the world they chose an entry from Andreas Studio as their winner. The new design for the new boxes are clean but strong, with lion and tiger character variations and they tell the brands story; 'It's jungle out there - Get some sleep!'
An interactive and interesting way to gain strong new design and use that newly created packaging to communicate their key messaging and build a deeper connection with their ideal customers.