Greatview develops its first sustainable packaging solution Greatview Planet
With the official launch of Greatview Planet, Greatview is responding to the growing demand for sustainable packaging solutions for liquid dairy and non-carbonated beverages.
Made primarily from FSC certified paperboard, the aseptic packaging material has sustainability at its heart by using natural feedstock from sustainably managed forests and other controlled sources. To protect the product inside, the cartons are laminated with polymers. Greatview Planet increases the share of renewable content linked to the forest by using bio attributed, mass balanced polymers made from tall oil based bio-naphtha, fully certified to the globally recognised RSB (Roundtable on Sustainable Biomaterials) Standard. Tall oil is a residue of the pulping process and originates from forests.
Victor Lee, international director of Greatview, stated: ‘We see sustainability as an integral part of our business model and our commitment to develop long term value for our customers, retailers and consumers. We have invested substantial efforts into finding our way to drive the circular economy.
‘Greatview Planet is an important milestone that we are proud of. It saves fossil resources and helps to decarbonise the value chain. It is produced in Germany and is our first product with its own sustainability position, dedicated to serving international market needs. For the development of this product innovation, we have partnered up with leading companies in the bio based chemical industry, industry. Greatview Planet is the result of the common commitment and ambition of all three parties engaged to drive sustainability.’
To develop its sustainable product innovation, the company partnered with Ineos and UPM Biofuels. Juha Rainio, sales and marketing director, UPM Biofuels, said: ‘We are committed to replacing fossil based feedstocks with renewable alternatives. An excellent example of this is our UPM BioVerno naphtha, produced from tall oil – a sustainable residue of wood pulp processing – in our unique Lappeenranta Biorefinery in Finland. Our purpose is to create future beyond fossils which we can now make happen together with the RSB, INeos and Greatview.’
At the factory in Halle, Germany the new bio attributed polymer is used for laminating the paper board and producing the aseptic carton pack. The whole value chain for the bio attributed polymer as well as the production facility in Halle are certified to the RSB Sustainability Standard (RSB Global). To ensure low environmental impact manufacturing, the Halle factory runs with 100% green electricity, is equipped with modern, resource efficient production lines and is certified according to ISO 14001 (environmental management) and ISO 50001 (energy management), in conjunction with other standards.
The bio attributed polymer used in Greatview Planet has the same material property as conventional polymer and thus guarantees the same high quality and food safety of the carton packs.
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Greatview - https://greatviewpack.com
FSC - https://fsc.org/en
UPM BioFuels - https://www.upmbiofuels.com
INeos - https://www.ineos.com
Roundtable on Sustainable Biomaterials - https://rsb.org