Falconer has designed and produced distinctive carton packaging for the Zymurgorium Group distillery. The stand out packaging, created for the distiller’s latest innovation, Manquila – Queen of the Night liqueur, was released as a box gift set in September 2022.
Based in Irlam, Greater Manchester, Zymurgorium was launched in 2013 with a multi-million pound investment into the development of a new distillery and bottling line. Conducting all of its operations in-house, including distilling, bottling, warehouse, and office functions, the distiller is known for its distinctive industry innovations, including the world’s first Ruby Chocolate rum. One of its brands, Manquila, was launched by the distiller earlier this year. A wild strawberry cream liqueur with agave spirit from Mexico, it was created in response to market conditions caused by Brexit, the Covid-19 pandemic and other industry changes. More new flavours are planned for the future.
As an existing customer, Zymurgorium asked Falconer to design a suitable carton to accommodate the Manquila 70 cl bottle and two branded shot glasses. The packaging had to incorporate a perfect balance of design and practicality, adequately showcasing the bottle and glasses, while maintaining uniqueness and a sophisticated appeal.
The carton was produced in Crown Prestige board, lithographic printed and finished with a high gloss varnish. Die cut fitments secured both the bottle and shot glasses, with a large central aperture providing maximum visual impact. An initial order of 5000 packs was produced by Falconer.
‘We chose Falconer due to the quality, reliability and excellent service that we have become used to over the years,’ said Zymurgorium’s founding managing director, Aaron Darke. ‘We feel that the pack does its job flawlessly, displaying the bottle and glasses perfectly – the finish is also of excellent quality.
‘We are always delighted to work with Falconer. Its ability to understand our vision and deliver exactly what we require is both consistent and outstanding.’
Falconer’s Colin Pow added, ‘With Zymurgorium’s drive to innovate with its spirits and liqueurs, it is always great to receive a brief from the company, knowing that it will also expect us to complement its creativity. There is an expectation of excellence from both sides which we recognise, hence the longevity of our working relationship.’
West Yorkshire based Falconer Print & Packaging manufactures decorative printed folding cartons for the pharmaceutical, cosmetic, drinks and spirits, giftware, healthcare, veterinary, pet care and luxury confectionery sectors.
Zymurgorium - https://zymurgorium.com
Falconer Print - https://falconerprint.co.uk