Xaar and Polipress drive digital embellishments in Italian wine label market

Xaar’s partnership with Polipress International in Italy is delivering advanced digital embellishment solutions to the premium label market. Through the installation of the Versatex printbar, the collaboration is transforming label production for high value applications, particularly in the wine industry.

With over 20 Versatex printbars now installed across the country, Polipress has firmly established itself as a key player in the digital embellishment space, supporting the country’s renowned wine label sector. These installations span both printing and converting stages, reflecting a growing trend toward high-end, premium features on labels that are innovating to meet evolving market preferences.

The growing importance of premium labels in wines and other beverages reflects a shift in consumer expectations and brand storytelling. Techniques such as tactile varnishes, cold foiling, and high opacity whites allow producers to integrate creativity and innovation into their packaging, raising the perceived quality and uniqueness of their products. These embellishments not only enhance visual impact but also create a sensory experience that resonates with consumers seeking authenticity, craftsmanship, and luxury in each bottle.

The Versatex stands out for its dual capability to apply varnish and cold foil digital embellishments in a single unit, with a single fluid offering unmatched flexibility and efficiency. Being available in both left to right and right to left configurations ensures seamless integration with digital workflows, including compatibility with Nilpeter and HP Indigo label presses alongside ABG label finishing lines. This versatility is crucial for converters seeking to enhance label aesthetics while maintaining streamlined production.

‘Polipress’s success in the Italian wine label market is a testament to the power of partnership and innovation,’ said Tom Mooney, Versatex product manager at Xaar. ‘Versatex enables converters to deliver stunning embellishments such as high opacity whites, tactile varnishes, and cold foiling with precision and speed, helping brands stand out on the shelf.’

The collaboration between the two companies reflects a shared commitment to pushing the boundaries of digital print. By combining Xaar’s leading inkjet technology with Polipress’s market expertise, the partnership is enabling Italian converters to meet the demands of luxury label production with confidence and creativity.

Angelo Tribocco, sales manager at Polipress International, added: ‘Together with Xaar, we have introduced a technology that quickly proved to be a real game changer. From the very first installations, our customers immediately recognised the value: the ability to unlock new levels of creativity while achieving an efficiency and cost performance that traditional analogue solutions simply cannot reach.’