kp Elite Nova wins two Recoup Awards for recyclability and recycled content

Klöckner Pentaplast (kp) has won two Recoup Awards for kp Elite Nova, its patented, lightweight mono PET tray designed to help food producers reduce material use, increase recycled content and improve recyclability without compromising performance.

Recognised in the Recycled Plastic Product of the Year and Best Plastic Product Development for Recyclability or Re-Use categories, kp Elite Nova was developed to address a key challenge facing the food packaging industry: how to improve recyclability and reduce material consumption while maintaining the performance requirements of modified atmosphere packaging (MAP) applications. The result is a high performance mono PET tray that combines lightweight design, the potential for high levels of recycled content and compatibility with existing PET recycling infrastructure.

Cecilia Guardado, marketing and innovation director trays, at kp, said:

‘We are delighted that kp Elite Nova has been recognised by recoup. These awards reflect the work of our teams to develop packaging solutions that help customers meet their sustainability objectives while maintaining the performance standards for modern food packaging applications.

‘The development of kp Elite Nova focused on a clear challenge: reducing material use, increasing recycled content and improving recyclability without compromise. By combining advanced engineering with a mono PET design, we have created a solution that supports more circular material flows and helps customers respond to evolving regulatory requirements and sustainability goals.’

kp Elite Nova can contain up to 100% post consumer recycled PET and has been independently endorsed by Petcore’s Tray Circularity Evaluation Platform (TCEP) for compatibility with existing PET tray recycling systems. The tray is approximately 10% lighter than comparable MAP trays, helping customers reduce material consumption while maintaining seal integrity, rigidity and shelf life performance for chilled and frozen food applications.