Premium packaging with character

Yestar, a leading Chinese company in the field of medical aesthetics and health services, has chosen Creative Board premium recycled paper of the Greenium brand in ruby for its exclusive Lunar New Year VIP gifts.

This natural paper from Koehler Paper’s greenium brand is captivating thanks to vibrant colours, features fantastic finishing options, and has been awarded both the Blue Angel eco label and EU Ecolabel.

With bold colours and an exquisite surface, the packaging for Yestar’s gifts conveys a sense of elegance. This should come as no surprise, as exceptional printability and processing characteristics make Koehler Paper’s Creative Board the ideal foundation for sophisticated packaging designs and creative brand presentations.

The VIP gifts prepared for the Lunar New Year highlight Yestar’s exacting standards in regard to design, quality, and attention to detail. The deep red paper in ruby hearkens back to the traditional colours that have long been part of Chinese New Year celebrations while simultaneously providing the gift packaging with an elegant, yet eye catching look.

‘Packaging is often the first point of contact with a brand, which makes it all the more important to choose materials that immediately win people over with their look and feel. Creative Board, from our greenium brand, is exactly that. It is perfect for packaging solutions that leave long lasting impressions,’ said Udo Hollbach, managing director of the Koehler Paper Greiz mill.

With an extensive portfolio, the company offers a broad range of coloured recycled paper that is made out of 100% secondary fibres and is ideal for premium packaging, printing, and creative applications. Within this context, Creative Board makes a particularly compelling case as a result of its expansive palette of colour options, exceptional feel, and sheer versatility.