The sensory appeal of wood for beauty

The wood pioneers at Quadpack have crafted a new collection of beauty packaging designs that explore the sensory appeal of this natural material. Continuing a story that began last year, BeautyWood 2026 focuses on sumptuous, tactile finishes that evoke an emotional connection with the user. The ergonomic components are made for natural handling, aligned with luxury codes and eco design principles.

Conceived under guidance from the Creative Hub, BeautyWood 2026 proposes new design languages in packaging. This year, the aesthetic focus is on fluidity, softness and natural movement. Different pack types have been sculpted into flowing forms, with decorative finishes that invite touch and emotion – including refillable jars, lipsticks and compacts featuring Woodacity technology. 

Each piece is made of 100% ash or maple wood, sourced from sustainably managed European forests. Quadpack’s low emission wood factory uses modern carving techniques that minimise material waste. Production scrap is repurposed as fuel for the facilities.

Senior category specialist Denisa Stircea commented, ‘BeautyWood 2026 is a tour de force in sustainable design and manufacture. Our wood experts integrate CNC carving with artisanal finishing, industrialising pure craftsmanship. The conceptual collection serves as inspiration to imagine new possibilities with wood. It is a modern tribute to touch that will appeal to luxury houses and niche brands looking for storytelling through package design.’