Stiebel Eltron switches to environmentally friendly packaging

Stiebel Eltron is making its hot water range even more sustainable.

The packaging of a total of 147 products worldwide – including instantaneous water heaters and small storage tanks – has now been completely converted to environmentally friendly, recyclable cardboard packaging.

The new packaging combines ecological materials with a clear, modern design and at the same time provides more orientation for retailers, trades and end customers.

John Felgate, managing director of Stiebel Eltron UK, said: ‘Since 1924, we have been bringing technologies to households around the world with products that conserve resources and the environment through their energy efficient functioning.

‘But we don't stop there, because sustainability is also at the forefront of the production of our devices: this includes, for example, developing products with a longevity and easy repairability, using environmentally friendly resources, saving energy – and also packaging our products sustainably and safely. That is why we have fundamentally rethought our packaging. The result is a cardboard box made of resource saving and recyclable materials. It also reduces the use of chemicals, varnishes and paints.’

Until now, white bleached, varnished, multi colour printed paper has been used for the cardboard boxes.

‘Now we rely on brown, untreated cardboard that is printed in one colour – all recyclable, of course,’ said John.

In addition, the box is firmer and therefore more stable than before, so that the devices arrive safely at the customer even during longer transport.

At the same time as the changeover, the packaging layout was optimised: a new, clear design and specifically placed information on the box enable quick orientation for wholesalers, specialist tradespeople and end customers.

‘The product features and areas of application are clearly shown and can therefore be seen at a glance,’ explained John.

Going into its second century of trading, sustainability is at the forefront of both the company’s product offering and beliefs. To underline this, the Stiebel Eltron Group has joined the United Nations Global Compact.

The changing packaging is just part of the company's holistic approach to achieving the highest levels of sustainability.