Diageo create a unique whisky gift through personalised video and packaging.
‘Message in a Bottle’ is a new gifting experience that allows people to personalise a bottle of Single Malt Scotch whisky with a unique video message.
The digital experience, accessible on any smartphone or personal computer, uses a smart video personalisation platform to create a memorable gift when purchasing a bottle of Talisker, Lagavulin or The Singleton whisky.
This personalised gifting follows on the heels of the successful launch of Diageo's 'What's your whisky?' selector and was created by MullenLowe Profero agency.
By uploading a selection of pictures and a message from a smartphone or PC, ‘Message in a Bottle’ creates a thirty second video resulting in a novel way for family and friends to celebrate some of life’s unforgettable memories and occasions. A gift label on the bottle with a unique link allows the recipient to access the virtual personal message when they scan the attached QR code by pointing their smartphone camera at it. The video can also be downloaded and shared via social media.
“We know people are looking to personalise gifting and find unique opportunities that enable them connect with family and friends. We want to use technology to help create impactful celebrations and Message in a Bottle is a great new way to raise a dram to people’s best memories and experiences” Benni Lickfett, Head of Digital Innovation, Diageo.
‘Message in a Bottle’ will launch as a pilot in partnership with The Whisky Shop ahead of Father’s Day. The experience will be available on WhiskyShop.com until 21st June when selecting a bottle of Talisker, Lagavulin or The Singleton, and choosing to add a “Message in a Bottle” to a purchase at no extra cost. The Whisky Shop offers UK and international delivery.
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Diageo - https://www.diageo.com/en/
Message in a bottle - https://www.whiskyshop.com/message-in-a-bottle
The Whisky Shop - https://www.whiskyshop.com
What's Your Whisky? - https://www.whatsyourwhisky.com/en-gb
MullenLowe Profero - https://www.mullenloweprofero.com