Luxury perfume brand Param Sara chooses Koehler Paper Premium Recycled Paper

Luxury perfume brand Param Sara is using premium recycled paper from Koehler Paper’s greenium brand for its high end product packaging. By using recycled paper made from 100% secondary fibres, the company is delivering on its vision of combining sophisticated design with a responsible use of resources.

Param Sara represents the next stage in the evolution of perfumery; one that respects and incorporates ancient traditions while combining quality, craftsmanship, and sustainability. The company makes exclusive use of ethically sourced ingredients, vegan cruelty free formulations, and environmentally conscious packaging. Not surprising then that sustainable materials play a key role in the brand’s choices.

That is why Param Sara decided on Koehler Paper’s premium recycled paper when looking for materials for its perfume product packaging. More specifically, Creative Board proved to be the perfect choice, as its premium feel, excellent processing characteristics, and sophisticated appearance are all undeniably compelling. In addition, these paper products are made from 100% secondary fibres, meeting the highest standards when it comes to packaging solutions that conserve resources.

The resulting packaging is impressive proof of the fact that premium recycled paper and luxurious design are perfectly compatible. In fact, the extraordinary surface quality of greenium paper enables the resulting packaging to deliver an unrivalled visual and tactile brand experience.

By combining a minimalistic design with Koehler Paper premium recycled paper, Param Sara has developed a packaging solution that bolsters its brand message while also emphasising the fact that the company is careful in its use of natural resources.

‘For us, sustainably is much more than just a trend. It is an inseparable part of our brand identity; one that influences every single decision we make along our entire value chain. This is why Koehler Paper’s premium recycled paper products proved to be an incredible find, as they are an ideal packaging solution that more than meets all our needs in terms of design, quality, and environmental responsibility. Their look and feel help our products deliver an impression of elegant exclusivity, not to mention that they convey our values the moment someone comes into contact with our brand,’ said Param Sara founder, Ankita Gill.