Koehler Eco expanded with inspiring colours

Koehler Paper is expanding its line of Koehler Eco products by adding several new colours to it. With this move, the company is once again demonstrating its commitment to sustainable premium paper solutions for the packaging industry and for applications where creativity leads the way. In addition, the new colours combine environmental responsibility with modern design principles, opening new design possibilities for brands, agencies, and converters.

The new colours have been developed based on the latest design trends, and complement the existing range with shades that are not only lively and natural, but also powerfully expressive. This makes them particularly well suited for use in premium packaging, hang tags, shopping bags, cards, brochures, and creative applications in the premium segment.

The names of these fresh additions to the available range of colours reflect their visual power and high quality: China Red, Empire Blue, and Racing Green. While China Red is bold and eye catching with its vivid red, Empire Blue conveys a sense of calm and timeless staying power with its deep, elegant shade of blue. Then comes Racing Green, which projects dynamism and a clear, natural character. All three colours are available effective immediately.

Just like all other items in the Koehler Eco line of products, these new colours are produced 100% with secondary fibres under the strictest environmental standards. The paper offerings are certified with the Blue Angel eco label and EU Ecolabel, are characterised by outstanding printing and processing properties, and provide a sustainable alternative to conventional paper made of virgin fibre.

‘By expanding our available range of colours, we are responding to the growing demand for paper solutions that are both sustainable and aesthetically sophisticated at the same time,’ said Udo Hollbach, managing director of the Koehler Paper Greiz mill in Germany. ‘Our new colours are designed to enable brands to make their sustainability strategy visible and noticeable – without any compromises in quality or design.’