Lumene’s luxurious beauty advent calendar, designed and manufactured in a collaboration between Lumene, Metsä Board, and converter Van Genechten Packaging, includes an innovative, multidimensional structure. The visual beauty of the advent calendar is further enhanced by its stylish graphic design, featuring domestic berries and Nordic winter scenery. It is entirely made of Metsä Board's folding boxboard, and it can be recycled in the paperboard collection after Christmas.
The calendar was designed in virtual workshops organised by Metsä Board together with Lumene and Van Genechten Packaging’s team in Riga. The aim of the collaboration was to create a calendar drawing inspiration from Nordic nature and enhancing the experiential consumer experience.
‘The advent calendar is designed to create a visually stunning and immersive experience. The exterior captures the beauty of the northern landscape. The 3D embossing on the calendar’s surface adds a tactile feel to the illustration’s frozen flowers. The translucent holographic foil creates a magical sparkle, giving a festive, enchanting finish,’ said Essi Arola, Lumene’s sustainability and packaging director.
‘This year’s Lumene cosmetics calendar has several dimensions. The innovative calendar part with product packages is hidden inside an outer package, which is closed by a separate sleeve. The concept forms a three-dimensional entity, both in terms of structure and graphics,’ said packaging designer Iiro Numminen from Metsä Board's packaging design team.
‘The doors of the advent calendar are built from boxes of different shapes, which, when repeated, form a flower pattern. This innovative structure makes the interior particularly impressive, but also easy to manufacture.’
The calendar is made from Prime FBB Bright and Pro FBB Bright folding boxboards, which are made from renewable wood fibres and are easy to recycle. The excellent surface smoothness and high brightness of the board ensures that the winter landscape looks stunning on the outer packaging of the calendar as well as on the protective sleeve.
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