Wet food blends for dogs now in paper packaging for first time

Koehler Paper has made paper packaging for wet food blends a reality for the first time ever together with pet food start up Wynn Petfood. Wynn Petfood is now packing its entire product portfolio of premium pet food blends (that are mixed with water at home) and practical snacks for dogs 100% in paper, and is the first company in the pet food industry to do so.

Koehler NexPlus Advanced flexible packaging paper provides ideal protection for these products thanks to its excellent oxygen, mineral oil, and grease barrier properties, all while helping conserve valuable resources.

Paper packaging in the pet food sector holds enormous potential for conserving resources and cutting CO2 emissions

In Germany alone, around 10 million cans of wet food for pets are consumed and discarded on a daily basis. And despite the fact that they are recycled at a good rate, this still results in high resource consumption and CO2 emissions. That is why Wynn Petfood decided to not just limit itself to creating innovative food offerings that are both practical and healthy for pets, but also to find sustainable packaging that would match this general vision.

NexPlus Advanced proved to be the perfect packaging paper for this. ‘We had two requirements when it came to packaging: our food had to be packed in as resource efficient a manner as possible, and it also had to be protected as optimally as possible. Koehler Paper not only took on this challenge gladly, but went through every single step together with us. And to top it all off, our customers absolutely love the paper packaging,’ said Henrike Ludowig, founder of Wynn Petfood.

‘Paper packaging not only saves space, but is also tremendously easy to dispose of and recycle as wastepaper Our goal for our development work with our customers is to protect the product inside packaging to the greatest extent possible while minimising the use of resources. And by using paper based packaging, we get the highest recycling rate of all materials – in fact, 81.5% of paper packaging in circulation in Europe ends up being recycled,’ added Alexander Rauer, head of business development for flexible packaging paper at Koehler Paper.

The NexFlex product range is a recyclable range of flexible packaging paper. The aim here is to replace plastic in packaging by using so‐called barrier paper wherever possible. The range covers a broad spectrum: it includes standard coated and uncoated paper used in laminates for pouches, sachets, and other applications, making them suitable for a wide range of packaging for food and non food products.