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Uncovering scent-sational secrets

In today's world of online shopping, the unboxing experience is essential for customer satisfaction – it goes beyond aesthetics and functionalit. Buying from the shelf also has its challenges, with a plethora of competitive products. So how to stand out and how to make the 'experience' something special?


Imagine receiving a package or walking past a product, that not only looks stunning but also smells divine!


Scent holds incredible power over our emotions and memories, influencing purchasing decisions more than you might think. Research indicates that over 75% of our emotions are triggered by smell. For businesses, tapping into this can be a game changer! For instance, one study showed that products with a pleasant scent can increase sales by 20%.


Creating a memorable packaging experience is crucial, especially in a crowded market. A delightful scent can draw customers in and inspire them to share their experiences online, boosting your social buzz exponentially.


There are a variety of effective ways to integrate fragrances into your packaging.


Scented inks are a good option. This innovative technique allows you to print fragrance directly into your packaging. When customers open the package, the scent is released, instantly enhancing their experience.


Including fragrance strips inside or on the outside of your packaging can create a fun surprise for customers. They are thin and easy to add, making them a practical choice too.


Scented inserts can transform unboxing into an engaging experience. These could be scented paper or fabric, providing a sensory touchpoint that captivates your customers.


Using scented adhesives or stickers can add an interesting twist. When customers peel them off, they will sense delightful aromas as they unwrap the product.



To ensure that scent complements your product rather than overpowering it, it is importnat to keep a few things in mind.


Make sure you get the right aroma that enhances your product. Conduct surveys or sample testing to find which fragrances resonate with your audience. This feedback can help you make informed decisions.


Make sure the fragrance aligns with your brand's image. A premium product should offer a luxurious scent, while natural brands might lean towards earthy aromas.


Don't overdo it. Aim for a subtle aroma rather than overpowering scents. A light touch can create a pleasing experience without being overwhelming.


Also remember that scents can change over time or depending on the nevironment in which they sit. Make sure that your packaging smells good in all settings andhas integrity over longer periods too.


Don't just do it and then not tell anyone. Clearly communicate the benefits and features of your scented packaging via social media or direct notes within your packages, through advertising or through word of mouth. Make sure people know what you are doing.


Invest in high quality fragrance ingredients. Subpar scents can detract from your brand's image and drive customers away – some can smell absolutely awful. So make sure you get it right.


Incorporating fragrances in packaging requires careful consideration of environmental implications. A growing number of consumers prioritise sustainability. Choosing eco friendly methods, such as using natural essential oils instead of synthetic fragrances, can reduce your ecological footprint. This decision not only aligns with the values of eco conscious customers but also fosters an authentic and enjoyable scent experience.


And, of course, paper or fibre based packaging is inherently sustainable too.


The path to enhancing your packaging beyond visual appeal is worth your time and will make your packaging unforgettable. With some experimentation and research, the satisfying rewards of delighting your customers are well within reach.

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