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New swatchbooks for wine, spirits, beverage and premium labelling

UPM Raflatac has launched its new swatchbooks for wine, spirits, beverage and premium labelling. The swatchbooks, available in a compact and larger scale format in the EMEIA market, allow printers, brands and designers to assess the texture, colour and esthetics of a wide portfolio of high quality label materials.

 

‘Swatchbooks are essential tools for printers and designers, providing both a visual and tactile feel of label materials. Our goal was to present our solutions in a way which is both user friendly and uniquely inspirational for the target market,’ said Stefano Pistoni, senior manager, business growth, wine and spirits label solutions.

 

The swatchbooks include SmartChoice paper and filmic solutions. These solutions help support brand owners wanting to reduce their environmental impact through materials with recycled content and renewable or resource optimised raw materials. Detailed product information for these and other solutions is accessible via QR codes throughout the swatchbook.

 


To develop the swatchbook design, the company collaborated with design agency Maba, and printer Grafical also participated in the project.

 

‘The beautiful design of the new swatchbooks is inspired by UPM's Finnish heritage and Nordic nature. This, combined with innovation and design traditions, is showcased throughout the new swatchbooks, featuring shapes that resemble Finnish lakes and an innovative, nature-inspired aesthetic,’ said Carles Anadon, senior manager, business growth, consumer label solutions.

 

The swatchbooks will be on display for the first time at Packaging Première, part of Paris Packaging Week 2025, on stand B22 on 28 and 29 January.

 

 

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