New Erthana, a bio based solutions platform for sustainable packaging

Archroma Packaging Technologies has launched Erthana, a bio based platform that helps brands, manufacturers and suppliers meet their sustainability goals without compromising packaging performance.

The company has developed Erthana to support the industry’s transition towards circular packaging and to stay ahead of developing EPR and PPWR requirements – in particular, in the paper and packaging value chain. The platform brings together bio based chemistries, technical expertise and application support to help paper, packaging and tissue producers to adopt greener solutions with confidence.

The platform launches with two products: Erthana OGB, a bio based oil and grease barrier, and Erthana DSR, a bio based dry strength resin. Additional products in the portfolio are in development and expected to follow in 2027 as the platform expands.

Erthana solutions are made from natural source ingredients and they don't compete with food chain, helping customers reduce their dependence on fossil based chemistries while maintaining packaging functionality, product integrity and operational efficiency. Food contact compliance and end of life performance were critical requirements from the start of development, and Erthana solutions are FDA, BfR and BPI compliant.

Lisa Clark, vice president marketing and sustainability at Archroma Packaging Technologies, commented: ‘Packaging producers and brand owners are under growing pressure to move away from fossil based materials and to comply with regulations such as the EU Packaging and Packaging Waste Regulation (PPWR) and Extended Producer Responsibility (EPR) laws – all without sacrificing performance.

‘Erthana combines our sustainability ambitions with production proven chemistry. It gives customers a practical way to meet these requirements and make real progress towards circular packaging. Ultimately, Erthana is sustainable chemistry made possible.’