Markem-Imaje is helping major wine and prosecco producer Mezzacorona Group to comply with the recent EU Wine Regulation and provide product traceability.
Originating in the Rotaliana plain in northeastern Italy, Mezzacorona has brought together Trentino winemakers since 1904, offering the market a selection of high quality wines and sparkling wines as heirs and innovators of an ancient local tradition. Today, the company produces almost 50 million bottles annually with distribution worldwide, resulting in a need to manage vast amounts of data for logistics and ensure compliance with regulations, amongst other reasons.
Since the year 2000, the collaboration with Markem-Imaje has enabled the automatic management of coding processes, such as late stage customisation of wine cases, thus significantly reducing the number of SKUs required. Markem-Imaje solutions have also helped Mezzacorona to reduce environmental impact. The coders require minimal maintenance and cleaning. In the case of the 5800 case printer, its Touch Dry inks are non hazardous and free of VOCs so there is no need for additional protection or solvents even during maintenance, generating less waste.
‘The choice of the Markem-Imaje laser coding system is in the same vein as neither inks nor solvents are used, thus reducing the environmental impact is reduced while maintaining high coding quality,’ said Nicola Berghem, Head of maintenance at Gruppo Mezzacorona.
The partnership has also helped the wine producer increase its throughput while improving code quality. The switch to automated coding in real time has permitted the management of complex technical and regulatory specifications in the sector, including compliance with the EU Wine Regulation. Since December 2023, all EU wine producers and suppliers must provide the most accurate and up to date ingredient and nutritional information possible, a difficulty given the nature of wine’s ever changing composition.
Not only is the most up to date ingredient and nutritional data now captured, but traceability data on the wine can be accessed by both retailers and customers alike via a QR code on each label, ensuring the authenticity of the product to consumers and retailers alike.
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