Idony embraces authentic beauty with Gala dip-in pack

When launching a makeup brand online, first impressions are key to attracting new customers. Consumer experience is crucial in keeping them. Spanish start up Idony Cosmetics understands the importance of the role that packaging plays on both sides. It has selected the 4.5ml Gala dip-in pack from Quadpack, for its lip tint, bronzer and blush. Decorated for a premium look, the pack has been optimised for each of the formulations and matched with the right applicator, to make them easy yet satisfying to apply. All three solutions are made of recyclable PET (polyethylene terephthalate) in a monomaterial design, in line with the brand’s eco conscious values.

Idony believes in authentic and sustainable beauty. Its vegan and cruelty free products are created with a minimalist philosophy, inspired by the Mediterranean lifestyle. Having developed its liquid formulas with the utmost care, it looked long and hard for a packaging partner.

Idony CEO and founder Marta Domínguez said, ‘It was not easy, as we had a long list of criteria: high quality design, outstanding functionality, recyclability and versatile customisation options. We found Quadpack right on our doorstep, a leading provider in the beauty sector with a strong focus on sustainability.’

Quadpack’s category specialists helped the brand explore the options and navigate the sustainable attributes of different kinds of packs, deciding on Gala as the ideal solution. The choice of applicator was particularly important, to help realise each product’s claims and deliver the right experience. Samples were supplied for testing by Idony and its filling partner throughout the development process. ‘It was amazing to see how a single packaging solution can be adjusted and adapted to different textures and formulas, but remain aesthetically coherent across all three formulas,’ said Marta.

Dream Paint Bronzer and Dream Paint Blush – both ultra light silky formulas for the face – now come with The Essential applicator. Its round tipped spatula has dual reservoirs on opposite sides to hold plenty of product, eliminating the need for ‘redipping’. The Essential is extremely flexible and gentle for soft and easy application.

Lip Bloom Oil & Tint, on the other hand, is matched with The Irresistible applicator. The formula fuses a lip oil and a long lasting tint. The Irresistible’s spoon shaped applicator is designed for highly pigmented lip products, with a central reservoir and rigid tip for maximum control. Quadpack equipped the bottle with a custom wiper, to ensure the correct amount is loaded onto the tip.

All three packs boast an elegant, harmonious look and feel, with a pale cream cap and Idony’s branding screenprinted on the bottles. The bottle of the bronzer and blush is left clear to keep the formula visible, with a subtle frosted finish for a luxury touch. The bottle of the lip tint is opaque, injected the same colour as the cap, to protect the formula’s light sensitive ingredients.

The brand launched late 2024 and consumers are loving it, commenting on the ‘gorgeous’ packaging.