Hunter Luxury launches Otter & Moo

Hunter Luxury has launched Otter & Moo, the latest in its Inspiration Collection.

Inspired by the Gen Alpha trend, Otter & Moo combines playful design with premium materials to make everyday routines more engaging. With preteens showing growing interest in skincare and cosmetics, brands face the challenge of offering safe, age appropriate products while capturing attention. Otter & Moo rises to this challenge with fun, educational accessories that encourage hygiene and self-care, reflecting the generation’s love of rituals, fragranced products, pastel bright packaging, and family friendly, gamified experiences.

‘It is such an interesting trend. I feel it will be really interesting to see where it goes – not just this collection, but Gen Alpha awareness in general,’ said Amanda Wakeling, product inspiration manager. ‘It started quite negatively, and quite rightly so. The last thing you would want is your child using retinols or active ingredients on their delicate skin. But I feel it has evolved into something far more educational and positive, so I am really glad to be doing a project on it. Otter & Moo is about creating accessories that delight while encouraging self-care. We wanted to make routines feel fun, accessible, and premium at the same time. Every piece is designed to be playful yet sophisticated, appealing to tweens, teens, and the young at heart.’

Every product in the collection can be fully customised, from materials and decoration to branding and sizing.