Hip Pop in the shop!

Third party logistics provider Prism eLogistics has demonstrated its ability to deliver under pressure by completing a complex promotional display campaign for gut friendly health drinks brand Hip Pop.

The project involved co-packing 486 floor standing display units (FSDUs), each loaded with product, and distributing them to nine Sainsbury’s distribution centres across the UK. Prism received stock and packaging components just days before the deadline and had only 48 hours to pick, pack, assemble, label, band, and dispatch the entire order. All deliveries were completed on time and in full – despite falling over a bank holiday weekend.

The project saw Prism’s Hampshire based facility operating around the clock, with 24 hour shifts and a tightly coordinated packing and logistics schedule. More than 100,000 cans of Hip Pop were packed and sent to stores in a nationwide push that now sees the brand promotion live in over 80 Sainsbury’s locations.

Hip Pop, known for its naturally refreshing soda and kombucha, has grown rapidly across direct to consumer and retail channels. For head of operations Elli Leeming, choosing Prism as fulfilment partner was key to scaling the retail promotional presence effectively and efficiently.

‘Partnering with Prism eLogistics on this project was a game changer for our business. From the start, its team demonstrated exceptional professionalism and responsiveness, even though we threw several curveballs its way. Everything went to plan, and the support and superb communication meant we had a happy customer who had the order on time and in full.’

‘We thrive on complex, time sensitive projects like this,’ said Ian Wright, managing director of Prism eLogistics. ‘Brands in fast growth categories like functional drinks need partners who can match their pace and ambition. The Hip Pop campaign is a brilliant example of what happens when you bring together planning, automation, and a team that’s willing to go the extra mile.’

Prism’s recent work with Hip Pop highlights a growing specialism within the fast moving beverage sector, where speed, scalability, and flexibility are now essential to success. The launch also reflects a shift in traditional logistics expectations, particularly around seasonality. With brands increasingly introducing new products year-round and aligning campaigns with wellness trends and cultural moments, logistics providers are expected to operate at full capacity even during periods that were once considered off peak.

‘Retail waits for no one. Whether it is the run up to Christmas or the first weekend in May, we make sure brands stay on schedule. Our goal is simple – make logistics the least stressful part of a product launch,’ concluded Ian.