Graphic Packaging International has partnered with Elaborados Naturales to introduce its innovative PaperSeal Shape paperboard tray to the Spanish retail market.
This is the first commercialised round shaped design of the PaperSeal Shape tray for use in traditional ovens, microwaves, and medium sized air fryers. This optimises consumer convenience while advancing Elaborados Naturales’ sustainability goals. The tray – which replaces a traditional plastic tray – contains less than 10% plastic so is compliant with the European Packaging and Packaging Waste Regulation (PPWR) and can be recycled in household recycling streams without the need to remove the barrier liner.
Pierrick Van Hoorde, head of sales, tray and cup solutions at Graphic Packaging, said: ‘Our goal is to make transitioning to paperboard trays from plastic trays operationally simple and commercially successful while minimising investment. We want to help brands and retailers meet their sustainability goals, adapt to upcoming legislation, and delight their consumers with packaging that is more circular, more functional, and more convenient. We truly believe that PaperSeal Shape and our whole paperboard tray portfolio are game changers in this regard.
‘Working in close collaboration with our friends at Elaborados Naturales, we have optimised the tray to meet their exacting standards for food safety, quality, and packaging circularity. This launch showcases what is possible through true collaborative innovation. I thank the team at Elaborados Naturales for their passion and commitment to our shared vision.’
The teams worked together to engineer the hermetic seal to meet the integrity standards required by the company, ensuring the finished pack would keep the contents as fresh as in the plastic alternative. The double flanged structure of the PaperSeal Shape tray provides superior rigidity, ensuring it can travel through the supply chain and reach the consumer’s home in great condition, minimising food waste.
The intelligent structural design of the tray and careful material selection allowed the development team to optimise material use and enable the tray to run on the customer’s existing packaging lines, minimising capital investment.
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