Godiva unveils new identity ahead of 100th anniversary

Global premium chocolate brand, Godiva, has unwrapped a new brand identity and global campaign as it gears up for its centenary in 2026. 

Founded in Brussels in 1926, the company has long been synonymous with indulgence and craftsmanship. Now, it is taking this heritage into the future with a refined, contemporary logo, elevated design system, and a global creative campaign anchored by a reimagined portrayal of Lady Godiva.

The refreshed identity represents confidence and modern femininity, expressed through fluid lines and refined details that capture both heritage and forward momentum.  

At the heart of the brand reset is the launch of the new Gold collection – a fresh take on the most loved creations – and Truffle collection, blending new designs, flavours and recipes with craftsmanship and storytelling for which the brand is known.  

Godiva’s refreshed look honours its timeless cues of gold and craftsmanship, while introducing a more contemporary aesthetic that resonates across generations.   

Designed in partnership with BTEC Paris, the new brand identity will roll out across packaging, retail stores and digital experience.   

Steve Lesnard, president, said: ‘As Godiva approaches its centennial, this brand reset is both a tribute to our rich heritage and a confident step into our future. We are celebrating 100 years of craftsmanship while reimagining the brand for the next generation of chocolate lovers. This transformation reflects our confidence, creativity, and enduring commitment to premium chocolate.’