Final call for London Packaging Week Innovation Awards entries

The countdown is on for packaging innovators to submit their entries for the London Packaging Week Innovation Awards 2025, with organisers already seeing a wave of submissions and many more anticipated as the deadline approaches. With the April 25 cut off fast approaching, brands of all sizes are urged to finalise their entries to secure their place in this prestigious competition.

Now in its second year after a standout debut in 2024, the Innovation Awards recognise the most forward thinking, disruptive, and creative packaging solutions. This year’s competition introduces two additional categories – sustainable packaging and consumer pack – further cementing the event’s focus on sustainability and consumer driven design. These join the existing categories of luxury and premium packaging, perfume, cosmetics and personal care, drinks packaging, and food packaging, ensuring that a broad spectrum of packaging innovation is celebrated. The winners will be revealed at London Packaging Week on 15 and 16 October at the Excel Centre in London, offering finalists unparalleled industry exposure.

Last year’s winners exemplified the industry’s commitment to both creativity and sustainability, with standout entries such as Bowmore’s striking whisky decanter, a revolutionary single sheet paper box from Altra, Highland Park’s creative flint glass decanter, and Sprite’s label free ‘naked’ bottle. As sustainability remains at the forefront of industry priorities, 2025 is expected to push the boundaries even further.

Christelle Anya, content and community director at London Packaging Week, said: ‘Innovation is the lifeblood of the packaging industry, and this event celebrates the best, most exciting, and boundary pushing designs. Last year’s entries set an incredible standard, and we anticipate 2025 will raise the bar even further. With free entry, brands of all sizes have the chance to gain major exposure in front of industry leaders at one of the biggest packaging events in the world.’

With dozens of entries already submitted and more expected in the coming weeks, competition is set to be fierce. The judging panel will convene on June 26, and the winners will be announced during London Packaging Week on 15 and 16 October. More details on entry criteria and the submission process can be found on the London Packaging Week website.