Falconer Print & Packaging has produced a range of gift packs for Yorkshire distiller, Sloemotion. The stand out carton packs combine functionality with sophisticated design, creating a visually impactful product for both retail and gifting.
Sloemotion needed a packaging solution to accommodate two of its brands, each with identical bottle sizes. Falconer provided an innovative design that enabled the use of a single cutter for the bottle fittings and bases, while still allowing for distinctively printed outers for each brand. For one of the brands, Sloemotion required an eight pack – a challenge that Falconer transformed into a striking and practical gift pack.
The company’s design team developed a solution that maximised economies of scale: by designing a carton profile that accommodates multiple product configurations across both brands, Sloemotion benefitted from significant production efficiencies without compromising the visual appeal. The design also features a front aperture that allows consumers to view the bottle labels, adding further shelf impact.
The cartons were produced using Incada Excel 540 micron reverse side out, selected for its uncoated, earthy feel, which complements Sloemotion’s colourful designs. The choice of board was particularly significant as it aligns with sustainability and locality goals. Incada is manufactured in Workington by Holmen, ensuring a small carbon footprint due to the proximity of all three companies involved in the production process. The cartons were then printed in four colours and finished with matt varnish, emphasising the premium nature of the product while maintaining durability and visual consistency. This combination of materials and finishes reinforces Sloemotion’s dedication to quality and sustainability.
Joff Curtoys, founder and director of Sloemotion Distillery, said: ‘The finished products speak for themselves – excellent design, crisp print quality and flawless execution. The Falconer team was instrumental in resolving challenges, particularly around the right pack’s front aperture, where the team suggested solutions to prevent bowing. The support and expertise have been invaluable.
‘We have worked with Falconer for years. Though we are approached by many packaging suppliers, Falconer’s professionalism, design skills and competitive pricing, coupled with its Yorkshire roots, make it our go to partner.’
Falconer’s Colin Pow added, ‘It has been a pleasure to work with Sloemotion on these luxurious packs. Our goal was to deliver packaging that combines functionality with striking aesthetics, emphasising the premium nature of Sloemotion’s brand. The collaboration highlights the close knit relationships within our local supply chain – from the board’s manufacture to the final product’s creation.’
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