Falconer brings storybook packaging to life for growing jewellery brand

Falconer Print & Packaging has helped Yorkshire based The Woodland Gift Company turn a heartfelt vision into a commercial triumph by producing a bespoke, storybook style jewellery box that has redefined the brand’s identity.

Thanks to the team at Falconer Print, what began as a simple prototype crafted on an ironing board has transformed into a beautifully engineered packaging solution. The whimsical ‘Storybook Gift Box’, opening into an enchanting woodland scene with a jewellery jar nestled inside, has captured the imagination of customers and helped the brand achieve one of its strongest trading periods ever.

'From our first meeting, Falconer Print just got it,’ said Charlotte Appleton, founder of The Woodland Gift Company. ‘It understood the heart behind our concept, saw the potential and brought it to life with care, creativity and incredible attention to detail. Falconer didn’t just make boxes, it helped save our business.’

Closely following the design from Charlotte and her team, Falconer Print provided comprehensive development and production support, ranging from structural engineering to final litho print and finishing. The packaging was also produced with sustainability in mind, utilising fully recyclable board sourced responsibly from a UK mill.

‘We are delighted to have played a role in bringing Charlotte’s unique vision to life,’ said Colin Pow, sales director at Falconer Print. ‘It is exactly the kind of project we love – creatively ambitious, emotionally rich and rooted in a real brand story. Working with such a passionate business was a pleasure and we are thrilled that the final result has had such a powerful impact for them.’

The Storybook Gift Box has created a surge in demand for The Woodland Gift Company, resulting in glowing customer reviews and a significant uplift in sales, all without additional advertising. The new packaging has become central to the brand’s identity, with three more seasonal Storybook Box designs now in development for summer, autumn, and winter – once again in collaboration with Falconer Print.

‘Colin and the team have been incredible partners,’ added Charlotte. 'Not only do they deliver beautiful, high quality packaging, but they genuinely care about the people and businesses they work with. We couldn’t have asked for a better team to bring our ideas to life.’