Burgopak gets its teeth into the dentistry packaging market

Winnove MED, the designer and manufacturer of orthodontic retainers, has teamed up with packaging design company Burgopak for new product packaging which showcases its re-brand.

The orthodontic retainers’ new packaging needed to convey the premium nature of the product, protect them through the post and be quick and easy to fulfil.

Winnove MED selected Burgopak’s Cabrio pack. There are two cavities in the tray, one for the upper mould and one for the lower mould and retainer. As no two rows of teeth are the same, the packaging needed to be carefully sized to accommodate the smallest and largest mould sizes that may be encountered. 

The beams surrounding each cavity offer cushioning for protection. The cover letter and scan sit on top, filling the entire pack footprint. There is a separate mailer to protect the retainers through the post.

The patient’s custom made retainers are manufactured in France by robots, following a 3D scan of the patient’s jaw, then shipped back to the dentist or orthodontist surgery and fitted to the patient.

Damien Charalabidis, CEO – directeur général at Winnove MED, said: ‘We were aware of Burgopak’s packaging for at-home test kits and thought they would be a perfect fit. The Cabrio pack looks smart and professional and does a great job of protecting the moulds and retainer.’

Alexander Parker, head of design, wellness, said: ‘It is always interesting to apply our packaging expertise to a new and intriguing product. Winnove MED came with vision and enthusiasm, and we were able to share knowledge back and forth to develop the perfect packaging solution.’

This marks the first dentistry project for Burgopak since the launch of its wellness division last year.

The packaging is made of 265 g/m2 Metsäboard Pro FBB Bright and an opening ribbon.