Burgopak designs packaging for new credit card leveraging the passion of university sports fans

Burgopak was selected by Elevations Credit Union to provide the packaging for its Go Buffs Visa Signature Rewards Card. The Colorado Buffaloes – also known as Buffs – are the teams of the University of Colorado Boulder. 

The design brief was to showcase the striking gold and black credit card with a premium packaging solution. Elevations selected Burgopak’s signature Slider design to create an elegant pack with a sliding drawer. The blind emboss and spot UV on the black cover spotlights the Buffs logo, creating a visually impactful and stylish pack.

The card, which is presented inside the packaging’s drawer, features Ralphie, the iconic University of Colorado mascot and mirrors the look of the team’s football helmet with its striking combination of metallic and matte finishes.

‘It was extremely important to create a memorable card unboxing experience,’ said David Coleman, brand director at Elevations. ‘From application to unboxing, we wanted the cardholder experience to feel truly elite. This speaks to the pride and nostalgia alumni feel about their alma mater. We are delighted with the final packaging.’

‘It was a pleasure to be involved in such an innovative project which will help fans support the university and its talented student athletes,’ said Ben Feridooni, new business manager at Burgopak. ‘Elevations chose a luxury pack, with a sleek design, and it perfectly matches this premium offering.’

Along with the cardholder’s annual contribution, a donation to the Buffs is made by Elevations with every customer transaction, helping to create financial stability for the student athletes.

Elevations is the official credit union of University of Colorado Boulder and serves more than 20,000 students, faculty, staff and alumni. The credit union sponsors scholarships, annual home football and basketball games.